This Privacy Policy outlines how My Aquarium Direct (the "Site" or "we") collects, uses, and shares your Personal Information when you visit or make a purchase on the Site.
Collection of Personal Information
When you access the Site, we gather certain details about your device, interactions with the Site, and data needed to process your purchases. Additional information may be collected if you contact us for customer support. "Personal Information" refers to any information that can uniquely identify an individual. Below are examples of the Personal Information we collect and the reasons for doing so.
Device Information
- Examples of Personal Information Collected: Browser version, IP address, time zone, cookie data, viewed products or pages, search terms, and interaction with the Site.
- Purpose of Collection: To ensure the Site is displayed accurately and to analyze usage patterns for optimization.
- Collection Method: Automatically through cookies, log files, web beacons, tags, or pixels when you access the Site.
- Disclosure for Business Purpose: Shared with Shopify, our processing partner.
Order Information
- Examples of Personal Information Collected: Your name, billing and shipping address, payment details (including credit card number), email, and phone number.
- Purpose of Collection: To complete your purchase, process payments, arrange shipping, send invoices or order confirmations, communicate with you, assess potential risk or fraud, and offer marketing materials based on your preferences.
- Collection Method: Provided by you during purchase.
- Disclosure for Business Purpose: Shared with Shopify.
Customer Support Information
- Examples of Personal Information Collected: Information you provide when contacting customer support.
- Purpose of Collection: To assist with customer inquiries.
- Collection Method: Provided by you directly.
- Disclosure for Business Purpose: May be shared with service providers as necessary.
Minors
The Site is intended for individuals 12 years or older. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided Personal Information, please contact us to request its deletion.
Sharing Personal Information
We share Personal Information with service providers to fulfill our contracts with you and to provide our services. For example:
- We use Shopify for processing payments and operating the online store. You can read more about Shopify's use of your data here.
- We may disclose Personal Information to comply with legal obligations, respond to subpoenas, or protect our rights.
Behavioral Advertising
We use your Personal Information to deliver targeted advertisements or marketing communications that may interest you. For instance, we utilize Google Analytics to understand how customers interact with the Site. You can read more about Google's use of your data here and opt out of Google Analytics here.
We may share information about your usage of the Site, purchases, and interaction with ads with our advertising partners through cookies and similar technologies. To learn more about targeted advertising, you can visit the Network Advertising Initiative's educational page here.
You can opt out of targeted advertising by adjusting your settings on the following platforms:
- Facebook: Facebook Ads Settings
- Google: Google Ads Settings
- Bing: Bing Ads Settings
You can also opt out via the Digital Advertising Alliance’s opt-out portal here.
Use of Personal Information
We use your Personal Information to provide services such as product sales, payment processing, order fulfillment, and keeping you informed about new products and offers.
Lawful Basis for Data Processing (GDPR)
If you are a resident of the European Economic Area (EEA), we process your data under the following lawful bases:
- Your consent
- Performance of a contract with you
- Compliance with our legal obligations
- Protection of vital interests
- Task performed in the public interest
- Legitimate interests pursued by us, without overriding your fundamental rights and freedoms
Data Retention
We retain your Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless you request its deletion. To learn more about your right to erasure, see the ‘Your Rights’ section below.
Automated Decision-Making
We do not engage in fully automated decision-making that has a legal or significant impact on you. However, Shopify may use limited automated decision-making to prevent fraud, such as temporarily denying access to IP addresses or credit cards associated with failed transactions.
Your Rights (GDPR)
If you are a resident of the EEA, you have the following rights regarding your Personal Information:
- Access: You can request access to the Personal Information we hold about you.
- Portability: You can request that your Personal Information be transferred to another service.
- Correction: You can request that we update or correct your Personal Information.
- Erasure: You can request the deletion of your Personal Information.
- Objection: You can object to automated decision-making that affects you significantly.
Your Personal Information may be processed in Ireland, but may also be transferred outside of the EEA, including to Canada and the U.S. For more information on data transfers, refer to Shopify’s GDPR Whitepaper.
CCPA
If you are a resident of California, you have the right to access the Personal Information we hold about you, to transfer it to a new service, and to ask for its correction, update, or deletion. You can designate an authorized agent to make these requests on your behalf.
Cookies
Cookies are small data files stored on your device when you visit the Site. We use cookies for various purposes, including essential website functionality, performance analysis, and marketing. Cookies allow us to remember your preferences and provide insights on how visitors use the Site.
You can control and manage cookies through your browser settings. However, disabling cookies may limit your experience on the Site.
For more details on cookies, including how to modify your browser settings, visit allaboutcookies.org.
Do Not Track
As there is no industry standard for responding to "Do Not Track" signals, we do not alter our data collection practices in response to such signals.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Please review this Privacy Policy periodically for any updates.
Contact Information
If you have any questions or concerns about this Privacy Policy, or wish to exercise your rights, please contact us at:
- Business Address: 30 N Gould St Ste R, Sheridan, WY 82801
- Email: support@myaquariumdirect.com
- Phone: (978) 748-6248
SMS Marketing
By consenting to receive SMS notifications, you agree to receive text messages related to your orders, including abandoned checkout reminders, promotional offers, and transactional updates. To opt out of text marketing, reply with "STOP" to any message, or use the unsubscribe link provided in our messages. Standard message and data rates may apply.
We may modify the phone numbers or short codes we use for SMS notifications and will notify you of such changes. You agree not to hold us liable for messages sent to outdated numbers.